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User Segmentation Module

The User Segmentation Module allows for a segmentation or breakdown of site users according to language and location, based on such criteria as:

  • IP of origin

  • browser language

  • language selected on the website.


In this way, it is possible to deliver different content to each of the defined segments, by prioritizing specific Catalogue pages focusing on the offer most likely to interest them. 

To use this module you must hold the Offer Segmentation Module.